The CCPA grants California consumers specific rights regarding their personal information, including the right to know, the right to delete, the right to opt-out of the sale of their personal information, and the right to non-discrimination. The CPRA expands these rights and introduces new obligations for businesses, including:

• Sensitive Personal Information: Introduces a new category of “sensitive personal information” with stricter requirements for its collection and use.
• Right to Correct: Grants consumers the right to correct inaccuracies in their personal information.
• Right to Limit Use and Disclosure of Sensitive Personal Information: Allows consumers to limit the use and disclosure of their sensitive personal information.
• California Privacy Protection Agency (CPPA): Establishes a dedicated agency to enforce the CCPA/CPRA.